E-Commerce Solutions Strategy & Execution





A selection of our client offerings:



Competitive Awareness and Strategic Roadmap Planning

Who dominates your industry space, what's your offering and differentiation strategy, and how are you perceived by your customers? We can facilitate ideation sessions with your team to identify the gaps, foster team alignment, and determine a winning and measurable focus for your business. We like to ideate over 2-5 year plans, but we're not afraid to get into critical, explicit, and sometimes very tactical short-term details. We will also package the outcome into targeted presentations to executive stakeholders to gain the approval you need.



Organizational Effectiveness

How is your cross-functional e-commerce team performing? Are there gaps between your business and execution teams? Does everyone have a clearly defined role and is everyone aware of each other's roles? How is this affecting morale and your ability to deliver? Sophisticated e-commerce teams don't have time for organizational ambiguity and we can help bring you to higher performance and clarity. We can quickly assess your organization based on interviews, compare with our experience in exceptional industry practices, and deliver actionable recommendations:

— high-level role needs
— detailed roles & responsibility matrices (including mapping names to roles)
— process suggestions for work efforts (including bugs, enhancements, and projects of all sizes)
— integrating teams with on-shore and off-shore vendors
— deliverable templates and milestone planning
— team collaboration and communication (including intranet/wiki set-up)



Product Management

This is our bread-and-butter. We can take the reins on an existing software product or start from the beginning by helping you evaluate new market opportunities. Our passion is to partner with internal teams and agencies to shape the product strategy, design and implement effective web features, and continually monitor/optimize the performance of these features. We love working with customer experience teams, but are also capable to conduct customer research through explicit and implicit input mechanisms ourselves, as needed. We also believe in creating feature scorecards to measure our shared success over time. We love defining the requirements of complex applications, including the creation of detailed wireframes, functional specifications, and user stories.



Program/Project Management

Our passion is execution and we have program managed teams of product managers, business analysts, user experience experts, designers, content writers, software managers/engineers, and infrastructure teams to deliver complex solutions. We are experts in both traditional waterfall and iterative scrum methodologies, from concept to delivery. We are also very seasoned with projects covering wide spectrums—from front-end redesigns, to new content management system implementations, to infrastructure data center migrations.



Agile (Scrum) Transformation

Stuck in the traditional, linear, massive documentation-required waterfall project methodology? Are your competitors moving faster than you? We can come in to quickly install the tools, define the process, and conduct the hands-on training to transform your team into an agile delivery machine.



Project 911!

Are you in an embarrassing project disaster situation? Is it so bad that you aren't even sure what's going on, where you are at, and who to involve to rectify? Unfortunately, this is a very common situation and we can help. All you have to do is call us in. We'll come in, rested, able to keep things running while we get you re-organized, confident, and back on-track again. Up-sell warning: Sometimes this service turns into a package of one or more of the above services!






Tom Roberson, CEO / Principal Consultant
Tom has over 15 years of large-scale digital e-commerce experience, with significant expertise in both Retail and Financial Services. He's led e-commerce initiatives with a number of Global 1000 businesses including Restoration Hardware, Kmart, Sephora, Gap, Martha Stewart Living Omnimedia, iShares, Charles Schwab, and Wells Fargo. He's an expert in executive-level consulting, product management, and project execution. Tom resides in the Clarendon Heights neighborhood of San Francisco, near Tank Hill Park.
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